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The Coast

How Strong Is Your Wave?

Most small businesses have no idea how their brand actually performs. We built a system to measure it.

5 pillars · 20 criteria · 100 points · One number.

Takes 2 minutes

The Wave Rating Scale
Lighthouse
85–100
Harbor
70–84
Shoreline
50–69
Drifting
30–49
Stranded
0–29

Where does your brand land?

How it works
01
We score your brand
5 pillars, 20 criteria, scored on what's observable.
02
You get your wave
A total score, a wave rating, and a visual report card.
03
We show the path up
Your weakest pillars mapped to a targeted plan.

Your results arrive by email

Proprietary methodology
5 Pillars · 20 Criteria · 0–5 Scale · 100 Point Score · Wave Rating™